Privacy Policy

We, Katana Fitness Inc., together with our affiliates (“Katana”, “we”, or “us”) provide a range of fitness products and services, including through our website (www.strydebike.com), social media accounts, and Stryde application installed on Stryde Interactive Bike (collectively referred to as “Services”). We compiled this privacy policy (“Privacy Policy”) to let you know what kind of information we may collect from you, how that information is used, and with whom it might be shared. If you do not agree to any part of this Privacy Policy or our Terms of Use, please do not use the Services.

1. Information collected

  • Name
  • Postal address, including billing and shipping addresses
  • Telephone number
  • Email address
  • Credit and debit card numbers. Note that we do not collect, store, or maintain your financial information. When you make purchases, the third-party application may collect financial information from you to process a payment on our behalf
  • Account username
  • Account password
  • Equipment use history and metrics, for example which classes you participated in, the date you took those classes, and your performance metrics during the classes including total power output, cadence, distance and calories burned.

Separately, we may collect data that your browser or mobile app sends when you access our Services (“Usage Data”). This Usage Data may include your computer's Internet Protocol address (e.g. IP address), cookie identifier, MAC address, IMEI, browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

2. Cookie data

We and our partners may use tracking technologies, for example cookies, as part of our Services. A "cookie" is a piece of data stored on your computer that is tied to information about your internet browsing activity. Cookies allow us to collect information such as browser type, time spent on the Site, pages visited, language preferences, and other anonymous traffic data. We use this information to understand traffic and the usage of the Services, enabling us to improve the Services, and provide you with the best online experience possible. If you do not want to share information collected through the use of cookies, most browsers allow you to automatically decline cookies, or give you a choice of declining or accepting a particular cookie (or cookies) from a particular site. Note, however, that if you do not accept cookies, you may experience some inconvenience in your use of our Site.

3. Use of Data

We and our partners may use Personal Information for a range of purposes, including to:

  • Respond to your questions and requests, complete your product delivery and provide you with other customer support
  • Personalize the Services, including providing custom class recommendations
  • Manage your account information
  • Process payment information
  • Send you updates regarding our Services, including marketing communications that may be of interest, and changes to our terms and conditions of use
  • For business purposes which may include market research, fraud detection, and prevention of technical issues.

4. Third Party Websites and Analytics

Our site contains links to other websites, for example social media and websites of our content partners. These other domains and websites are not controlled by us, and we do not make any representations about third-party websites or social media platforms. We encourage you to read policies of each individual website and application with which you interact. We use third-party analytic and tracking tools, for example Google Analytics, to better understand who is using the Services, how users are interacting with the Services, how to improve the Services and to assist those parties in serving more targeted messages to you. Those third-party tools may use cookies, pixel tags or other technologies to collect and store non-Personal Information, for example pages visited, time spent on the page, device used to visit the page.

5. Disclosure of Data

We may share your Personal Information as described in this Privacy Policy or with your explicit permission:

  • When you allow us to share your Personal Information with another company.
  • With our partners who provide us with services that include order fulfillment, payment processing, information technology, data hosting, customer service, email delivery and other services.
  • In connection with the sale of a business, including merger, acquisition, reorganization or sale of all or a material portion of its assets. If this were to happen, we will endeavor to guide the transferee to use Personal Information in a manner consistent with this Privacy Policy.
  • To comply with applicable laws, including responding to requests from public and government authorities, to cooperate with law enforcement, or for other legal reasons.

6. Data Retention

We will retain your Personal Information for as long as you use our Services or as necessary to fulfill the purposes set out in this Privacy Policy. We will retain and use your Personal Information to comply with our legal obligations, conduct audits, pursue legitimate business purposes and enforce our contracts. When we are no longer required to retain the Personal Information, we will destroy, erase, or de-identify it.

7. Data Security

We take security of your data very seriously and attempt to implement and maintain reasonable technical and organizational security procedures and practices to safeguard the data we store, in order to protect it from unauthorized access, destruction, modification, or disclosure. Please be aware, however, that no data transmission or storage system is 100% secure and we are unable to guarantee the absolute security of Personal Information we have collected from you.

8. Children’s Privacy

Our Services are not directed to children under the age of 13. In addition, you are not permitted to use our Services if you do not meet the minimum age requirements to our Services in your jurisdiction. We do not knowingly collect Personal Information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us at help@strydebike.com. If we learn that we have collected Personal Information of anyone under the age of 13, we will take steps to delete such information from our records as soon as possible.

9. Children’s Privacy

The Services and this Privacy Policy are intended for individuals residing in the United States. The Services are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States.

10. Changes To Our Privacy Policy

We may update our Privacy Policy from time to time in which case we will update the “Last updated” date at the bottom of this Privacy Policy. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you use the Services after the updated Privacy Policy is posted on the Site. We encourage you to check the Site regularly to learn about changes to the Privacy Policy.

11. Contacting Us

If you have any questions about this Privacy Policy, please contact us at help@strydebike.com.

Last updated:November 25, 2019